A closer look.

I have always been drawn to projects that have me learning something new. Through this fearless attitude, grateful collaboration, and an eye for detail, I have learned all about delving into a user’s experience, building a social media brand presence, photography, copywriting, infographic design, video editing, typography, and everything in between. What do you have for me next?

North Cross School Advertisement

North Cross School, an independent Pre-k – Grade 12 school in Southwest Virginia has consistently ranked as the top private school according to the city’s Roanoker Magazine’s annual reader poll. For the full-page ad promoting the school, I created a call-to-action and ad copy that captures the imagination. The image collage illustrates how the teachers at North Cross see teachable moments everywhere they go, not just inside the classroom. For these individuals, teaching is not a job, it’s a calling.

Services provided: copywriting, photo manipulation/illustration, design, production

Onondaga County Bar Association Website

A site geared to both association members and those seeking legal advice, representation and information. Commissioned as a remote contractor for Bentley Hoke in Syracuse, NY.

Services provided: design, art direction, file preparation

UNC Asheville Alumni Magazine Template

Original concept and design of flagship alumni publication and translation into template file for future issues.

Services provided: concept, design, print preparation, template creation

Washington Montessori School Viewbook

Design and development of recruitment tool for Pre-K through eighth grade Montessori school in western Connecticut.

Services provided: design, art direction, editorial direction, copy writing outsourcing, project and print management

Flaveur: Artisanal Condiments
Logo and Packaging Design

In order to compete in the saturated market of specialty food products, I created a design that would highlight the micro-focused palette of these hybrid sauces by labeling of them as a series (No. 1, etc.). Not only does it foster a “collect them all!” mentality in the consumer, but it also shows the limited nature of the product, heightening its small-batch brand reputation. The hand-drawn silver spoon reiterates the careful quality the brand promotes.

Logo: North Cross School
CrossCurrents Speaker and Dialogue Series

The logo was created based on branding guidelines established by the school which drove the font choice and color scheme for this newly established speaker series for the school’s high school population and surrounding community. The series brought together invited speakers under one, cohesive event umbrella. What once was scattershot appearances based on various departmental invitations, now became a thoughtful lecture series where the entire community could engage, listen and converse. The logo was used in posters, press releases and email blasts throughout the year.

Services provided: naming, logo, subsequent print and interactive applications

Elite Performance Solutions LLC Website

You’ve seen wearables for a while now, everything from a watch to a ring, but this bioinformatics startup has a different focus—literally. The company uses proprietary software and an EEG headband to measure a person’s brain activity and translate the information into actionable, user-friendly activities and measurements that improve focus, cognitive agility and stamina.

North Cross School Viewbook

North Cross School, an independent PreK – Grade 12 school in Virginia had not had a viewbook in any recent history. With a tight budget, I created this 20-page book that highlights the unique qualities instilled in North Cross graduates and the opportunities that exist for its students using testimonials, brief copy and interactive elements like scannable QR codes. Ultimately, I was able to give this special institution the voice it deserved.

Services provided: copywriting, photography, design, production

The MOST* Museum Website Design

A children’s science museum in Upstate New York needed a complete overhaul of its online presence. Partner developer for Bentley Hoke commissioned me for the design of this content-dense site that highlighted specific programs while making the high-trafficked information easy to find and enticing to navigate.

Services provided: site design, art direction, file preparation for developer

Cognizant Corporation Infographic

Cognizant Corporation, a global IT services entity, includes a thought leadership group that researches and publishes trends and data reflective of the digital world we inhabit. The above infographic serves as a digest of a study they conducted on the behavior and expectations of the Millennial digital marketplace.

Services provided: illustration, information graphics, file preparation